who we are

About us

We don't follow formats. We create them.

The company

We are a next-generation event agency redefining how brands connect with audiences through immersive, high-impact experiences. Founded in Lebanon and headquartered in Beirut, its. events specializes in corporate events, brand activations, exhibitions, and large-scale productions. We combine creativity, strategy, and cutting-edge execution to transform ideas into meaningful experiences. Driven by innovation and a deep understanding of audience engagement, we design events that go beyond the moment, creating lasting impressions and measurable impact.

vision

Vision

To build a next-generation events agency that delivers strategic, creative, and seamless experiences, setting the benchmark for excellence in the regional industry.

mission

Mission

To go beyond traditional event delivery by creating impactful experiences that elevate brands, engage audiences, and drive tangible results.

what we stand for

Values

Values

Creativity · Integrity · Precision We approach every event with bold creative vision, uncompromising transparency, and meticulous attention to detail.

Partnership & Innovation

We believe in deep client collaboration And constantly push boundaries with new formats, technologies, and concepts that lead culture forward.

Brand Promise

Every event tells a story, evokes emotion, and delivers measurable impact. We don't follow formats. We create them.

achievements

Records we set

Guinness World Records

Guinness World Record

Largest Projected Screen Awarded during the Beirut Cultural Festivals (BCF) for the largest projected screen ever deployed, a world-first achievement putting Lebanon on the global events map.

National Geographic: Top 10 New Year's Eve celebrations

Top 10 Globally

National Geographic Recognition its. events' New Year's Eve celebration in Beirut was ranked among the Top 10 New Year's Eve celebrations worldwide by National Geographic magazine.

heritage · sports events

Since 1997

  1. 1997

    Pan Arab Games

    Pan Arab games - Lebanon and Jordan: main coordinators in these events.

  2. 1998

    Lebanese Official Football Championship

    Pan Arab games - Lebanon and Jordan: main coordinators in these events.

  3. 2000

    Asian Cup

    Major role in the Asian Cup 2000 managing the media center.

  4. 2003

    Bebeto in Lebanon

    Brazilian Star Bebeto's Exhibition Match 2003 witnessed one of the most important moments in the history of Lebanese football.

  5. 2004

    Arab Champions League ACL

    In 2004, the Arab football federation together with ART sports channel launched the long awaited Arabs Champions.

  6. 2005

    Jordanian Professional Football League

    Proteam made a great impact in Jordanian football by signing a partnership, marketing and sponsorship agreement with the Jordanian Football Federation.

  7. 2005

    WABA Championships

    West Asian Basketball Association and Proteam launched in 2005 a new era for the Asian Basketball in the region.

  8. 2010

    FIFA Seminar

    Officially marked its global reach and proficiency in Sports Management as the first local company in Asia to organize and host a FIFA seminar.

  9. 2010

    18th Pan Arab School Games

    15 Arab countries joined to compete in a series of sports games in Lebanon.

  10. 2015

    The 36th Arab Youth & Sports Ministers Conference

    The 2-day Conference came in support of the Pan Arab Games scheduled in Beirut in the year 2015 and was attended by 17 Arab Ministers.

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